Vision
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This is how you want your business or career to look over the next three to five years. Paint a brief picture with words that describe where you want to be in the future.
Mission
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Describe the “why.” What difference or contribution do you want you or your business to make here? What gets you excited about the impact you or your business can have?
Values
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What are the top three to five values that are non-negotiable for you and the people who work with you in your business?
Your Edge
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What are the unique talents and capabilities that set you or your business apart? Think about the unique qualities, attributes, gifts, strengths, and value. What do others say you or your business do best? What should it/you do best? One way to phrase this question is, “Unlike others in our/my field, we/I…”
Initiatives
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What are the most important initiatives that currently define success for you or your business? Are you focusing your time in the best way possible to benefit you or your business? List three initiatives that would most benefit you or your business and as such account for most of your focus.
Obstacles
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What is standing in the way of realizing your vision? What fears prevent you from taking action today?
How Will You Know You've Succeeded?
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What are the most important criteria that define the success of your initiatives and overall success for you or your business?
Key Relationships
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Who are the most important people who are critical to your success and the success of your business? Be sure to consider relationships up, down, across, and outside the business.
Development Opportunities
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What are the experiences, assignments, skills, educational opportunities, and other professional development opportunities that will advance your ability to lead your organization? What behaviors and attitudes do you know you can build on, start doing, do less of, or eliminate?
